Rapid technological advances, all the old values are being seriously challenged. Hermes brave fight against a giant like David Angel Gurria, was the sole copy in the era of a large number of the flood, insist on a hand-built hundreds of years of history, but also insist on the dream of every artisan hand-woven.
Hermes’s story from the Second Empire France (1852-1870) in a saddlery shop in high-level kick-off. That car did not debut before the nineteenth century, it was an era of luxury Cheng-ping, carriage is the most clear brand names. At that time nobles like to use the carriage “Le Duc” is a trademark of the origin of Hermes carriage. Today, Hermes is headquartered in Faubourg Saint-Honore24 No. This is the second president, Charles-Emile Hermes decided to develop the harness around the starting point of the cause of goods and Direct, more than a hundred years the shop has long been one of the symbols of Paris fashion.
In 1837 to manufacture and distribution of horses started out with supplies Hermes, after a long development, and third-generation successor to Emile-Maurice Hermes duties and went to the United States during World War I and witnessed the end of an era carriage and the rise of the automobile industry He made two critical decisions: First, go to the main product from the saddle bag; Second, even if changes in commodity, but the manufacturing process is still adhere to traditional hand-made. Each bag is said to produce an average of at least 13 hours, or even a year or so made of, and the inside of the system for identifying the craftsmen who, while guests in the future need for maintenance, only by the same craftsmen responsible. That this insistence, it was indirectly prompted by Princess Grace Kelly, and actress Jane Birkin and the Kelly bag, named after Birkin handbag there, the two handbags can be said that the best known in the history of the most popular fashion handhandbags, long lasting.
Hermes to celebrate its 150th anniversary in 1987, the president of Jean Louis Dumas in a 1000 silver scarf decorating in the Seine in Paris between the Pont des Arts bridge and the fireworks high platform, and in January 24 the day of discharge of a wide range The fireworks show, synchronized with the growth of the modern history of Hermes of Paris to witness the beauty of French culture. Called every 38 seconds, you can sell one of the HERMES scarf is undoubtedly outside the Hermes addition to another best-selling leather goods. From 1937 come since 1000 has introduced a variety of different styles, a theme each year with a story from the past, a series of popular topics singled out six, re-give the new color to maintain freshness.
Hermes knows the value of brands is that scarcity and diversity, are in mass production of the twentieth century, doing exactly the opposite Hermes adhere to the nineteenth century, production systems, has also succeeded in maintaining brand identity of the top live Hermes.