Red Dragonfly:Chinese Armani

In March 1995, a shoe factory called Red Dragonfly’s birth, when more than 4,300 enterprises in Wenzhou footwear. Gaoshourulin the face of the market, the money Jinbo the existence of deep crisis, “such a fierce market competition, you know there is no point of different things, it is absolutely not fight someone else’s.” Qian Jinbo Red Dragonfly is also a source of inspiration. As early as six years ago, Qian Jinbo under the principle of bionics establish a set of vivid and lively business philosophy, also known as Red Dragonfly Enterprise Strategy: Red Dragonfly has a brain, two eyes, four wings and a tail. 1 to change the way the brain is growing, it is necessary to establish through culture and brand to drive growth; two eyes, is the development and channels; four wings of the four enterprise engineering: Talent Project, famous works, innovative projects and the scale of projects; a the tail is to promote the brand as the core product.

Qian Jinbo want red dragonfly made of the world’s top brands, to create a Chinese luxury brand, luxury brand is a brand to history and culture of accumulation. As for culture, fashion, luxury, money Jinbo this interpretation: “The Red Dragonfly brand is to do daily necessities, and to do daily necessities, we must have ambitious goals, the Red Dragonfly Imaging European luxury to do that kind of temperament, Red Dragonfly in product quality needs of this target and further forward. ”

Qian Jinbo stressed that luxury has been able to attract so many people to consume, its first element is history, have a good sense of history.

Qian Jinbo penchant for Armani. He said that although over 80 Armani founder still will personally look at windows, in person to see his product on display, he as the fashion capital of Milan fashion, like the king to the people to enjoy and to bring about a better life for himself.

And wear Armani will bring self-confidence, as in the rapid development of China’s rapid economic Meanwhile, people dress brand choice, the pursuit of the spirit of the brand, but also desire to become a way of life. Based on that, the red dragonflies at the time of birth, we pay attention to the brand culture and build a museum to showcase the changes in China’s five thousand years of shoe history, the purpose is to make is still a premium brand in the red dragonflies, eventually become a luxury in China brand.

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